Digital Strategist · Founder of Lasso360
I'm Gabe Kovacs — a digital strategist and the founder of Lasso360. I work across marketing, advertising and media buying, UX/UI, deal flow, AI solutions, and the digital workflows and communications a business actually runs on. Strategy first, then the build — not execution handed off in pieces.
Selected Brands & Organizations
What I Do
The work starts before a channel is picked: what the business is trying to move, what the digital program has to look like to move it, and what gets built in what order. I set that program across marketing, commerce, and the commercial side of the business — including deal flow — then stay on to direct the build. Launches are part of the same job: product and service rollouts, and mobile apps that reached tens of thousands of users.
Paid media planned and run end to end — LinkedIn and Meta paid social alongside programmatic and geofencing display through Simpli.fi and Feathr. The same discipline drives B2B conference campaigns for ABI and the geofencing product Lasso360 runs for venues and real estate.
A brand's journey is continuous — it needs persistent nurturing, not a campaign calendar. One program covers it: retention strategy, email and SMS on platforms like Klaviyo and Mailchimp, and subscription and loyalty programs designed to transcend the transaction — turning casual buyers into repeat customers and advocates, and deepening lifetime value.
Traffic is only worth what it lands on. I work the experience and interface side of digital products, not just the campaign layer — specifying and directing the build of websites, landing pages, and marketing sites, and the ecommerce storefronts behind them, from introducing Shopify interfaces for historic wineries to optimizing D2C sales trajectories.
AI-assisted tools and automated workflows built and deployed for marketing operations: internal systems that draft, QA, and route campaign work, data and reporting pipelines that replace manual reporting, and AI-assisted content and creative production. Fewer manual steps between a decision and the work going out.
A unique skill: crafting powerful marketing strategies for conferences — igniting pre-event excitement, driving ticket sales, engaging attendees on-site, and re-engaging them into loyal advocates long after the closing session.
Currently leading marketing for the American Bankruptcy Institute (ABI) conference programPlatforms & Stack
Recognition
Named a 2026 winner of The M&A Advisor Emerging Leaders Award, recognizing his work with the American Bankruptcy Institute (ABI) — including the launch of the Restructuring Masterclass and the initiatives built around it.
The Agency
Lasso360 is the boutique digital marketing and geofencing agency I founded — built first for conferences and events, where reaching the right people in the right place at the right moment is the entire job. That same playbook now runs for real estate and multifamily properties.
The work is full-funnel: geofencing and programmatic display to reach an audience by where they are, LinkedIn and Meta paid social to build and retarget it, Google to catch the demand that follows, and the lifecycle communications that keep it going after the campaign ends.
Digital strategy, lifecycle and retention, paid media, a conference that needs a marketing engine, or a property that needs to fill units — start with an email.